![International Journal of Business Society (IJO-BS)](https://ijo-bs.com/wp-content/uploads/2022/02/google-logo.jpg)
Direct Marketing Strategy and Effective Customer Service Delivery
This study investigates the link between direct marketing and effective customer service delivery of commercial banks in Nigeria.
This study investigates the link between direct marketing and effective customer service delivery of commercial banks in Nigeria.
The study was carried out using a survey research approach to ascertain the nexus between process management and customer patronage of deposit money banks in Nigeria.
© 2024 Forecast Publisher. All Rights Reserved.