Direct Marketing Strategy and Effective Customer Service Delivery
IJO-BS Admin
August 2, 2020
This study investigates the link between direct marketing and effective customer service delivery of commercial banks in Nigeria.
This study investigates the link between direct marketing and effective customer service delivery of commercial banks in Nigeria.
The study was carried out using a survey research approach to ascertain the nexus between process management and customer patronage of deposit money banks in Nigeria.
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