August 2020

 
August 2020

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IMPACT OF AGE ON PRODUCTIVITY WITH SPECIAL REFERENCE TO BANKING SECTOR OF INDIA

Dr. Ankita Saxena

Abstract: Purpose: As the banking sector of India has become a lucrative job provider, the young generation is also started considering banking as their career option, which gave rise to age diversity in the sector. The present study tackled one of the critical issues of employee assortment, the impact of age variety on staff enactment and in what way age assortment can be coped. Design/methodology/approach: Certain factors which determine the bank productivity regarding age diversity are employee perception towards age diversity, employee motivation, credit deployment, deposit mobilisation, job satisfaction, supervisor’s support, the achievement of targets. Correlation and was established between the age of employees and their efficiency. Findings: The outcome is .690, which reveals a positive correlation between the two variables. Another relationship is developed between employees’ age diversity and efficiency of the organisation, which is .842. That signifies that the productivity of employees is increasing slightly with the increase in age, which is a bit different result from general studies. Practical implications: The study finally recommends that aged group through the assist of their insight create new sensible conclusions to circumstances and picture than youth group. By implementing technology, internet, digital methods & strategic age diversity management system, the banks can enhance productivity. Originality/value: A multi-stage stratified random sampling technique is used. The employees working in selected branches of the bank are near about 13-16 in number, further picked half of the employees from each branch’s department randomly. Therefore, making the workforce of about 250 in number which reflects the population of the study.
[ FULL TEXT PDF 1-11 ] DOI: 10.30566/ijo-bs/2020.32


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DIRECT MARKETING STRATEGY AND EFFECTIVE CUSTOMER SERVICE DELIVERY
Obabuike Ikeni Nkpurukwe; Usman Musa, Andy Fred Wali, Linus Mbakwe Nwuju

Abstract: 
This study investigates the link between direct marketing and effective customer service delivery of commercial banks in Nigeria. The population of the study is comprised of employees of these banks, and 250 samples were from the population study. Simple random sampling was used in administering ten copies questionnaire to employees of five different branches of each of the selected banks. The data was analysed using Spearman’s Rank Order Correlations Coefficient with the aid of SPSS version 21. The study results revealed specific strong and positive correlations between the two dimensions of direct marketing and that of customer service delivery. The study suggests that Nigeria commercial banks should continue to adopt and implement direct marketing strategies in delivering customer services as explored in this study.
FULL TEXT PDF 1-6 ] DOI: 10.30566/ijo-bs/2020.30

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PROCESS MANAGEMENT AND CUSTOMER PATRONAGE OF DEPOSIT MONEY BANKS IN NIGERIA
Obabuike Ikeni Nkpurukwe; Mathias Orisu Igomu, Ruth Amur Saidu, Linus Mbakwe Nwuju, Andy Fred Wali

Abstract:
The study was carried out using a survey research approach to ascertain the nexus between process management and customer patronage of deposit money banks in Nigeria. The objectives of the study are to determine the associations between process agility and repeat purchase, between on-time-delivery and repeat purchase of deposit money banks in Nigeria; however, with attention to UBA and First Bank. Conveniently, the researchers visited seven branches of each of the banks, administering 7 copies of the questionnaire to employees of the banks. By this, our sample size comprised 98 samples, 92 copies were retrieved, and 88 valid after data clean up. The analysis was done using spearman’s rank-order coefficient, with the aid of the Statistical Package for Social Sciences 21. The results revealed that there is a positive and robust link between process agility and repeat purchase, and between on-time delivery and repeat purchase. These imply that process management and customer patronage have a secured connection, especially with deposit money banks in Nigeria. We suggest that banks must continue to deliver exceptional services to their teeming customers abreast of service improvement strategies.
[ FULL TEXT PDF 1-10 ] DOI: 10.30566/ijo-bs/2020.28

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