December 2018

 
December 2018

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INFLUENCING FACTORS OF SERVICE QUALITY ON STUDENTS SATISFACTION AT UNIVERSITI SAINS ISLAM MALAYSIA (USIM), MALAYSIA
Bablu Kumar Dhar; Mohammad Raton Sikder

Abstract: 
The aim of the study is to measure the service quality in education and identify the differences of the student perception of the service quality based on their demographic factors and academic profiles. To remain competitive, it requires continuously acquiring, maintaining, and building stronger relationships with students. This study has led to discuss the relation between the service quality and the satisfaction for USIM’s students in Malaysia also, study attempts to examine the relationship between service quality dimensions and overall service quality (tangible services, responsiveness, reliability, assurance, and empathy) and student satisfaction. Furthermore, this study is also examining critical factors in service quality dimensions (tangible service, reliability, assurance, and empathy) through disturbed questionnaires to 220 students at the University in different level of higher education. The findings generally indicate that the majority of students are satisfied with the facilities provided by universities. Such findings should help universities make a better strategic plan as to enhance students’ satisfaction in particular and its overall performance in general. In general, the results indicated that all the five dimensions of service quality were correlated with student satisfaction.
FULL TEXT PDF 1-11 ] DOI: 10.30566/ijo-bs/2018.2121

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IS THERE A RELATIONSHIP BETWEEN THE PSYCHOLOGICAL CONTRACT VIOLATION AND EMPLOYEES’ ABILITY TO SOCIAL ADJUSTMENT IN ORGANIZATIONS?
Hager Mohamed Abou El Fadl Mostafa

Abstract: 
This study aims to investigate the impact of psychological contract violation on social adjustment. A random sample of customer service centers staff was selected in Telecommunication sector in Egypt. The researcher used the method of self-report to answer the survey and used the descriptive analytical method. The data was collected by surveying customer service employee’s opinions. Findings of the study showed a negative relationship between psychological contract violation and social adjustment for the selected sample. This research will be limited to the staff of the customer service centers of the telecommunications companies operating in the Egyptian market in 2017 as well as to test the relationships specified in the research model.
FULL TEXT PDF 1-6 ] DOI: 10.30566/ijo-bs/2018.2105

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RENEWABLE ENERGY BEHAVIOR MODELING BASED ON POTENTIAL USERS
Alzaroog Saleh Abdulali Emhmed

Abstract: 
This paper analyzes the knowledge that consumers have about the different types of renewable energies. To model consumer behavior towards renewable energies, research-based on reasoned action theory positively relates prior experience about renewable energies with attitude. Taking pro-environmental behavior as a starting point and exogenous variable, the existence of a strong relationship between this variable and knowledge about renewable energies is demonstrated. On the other hand, between this concern for the environment, attitude, and intention, a less intense relationship is shown since renewable energies’ installation represents an effort that slows down the consumer.
FULL TEXT PDF 1-7 ] DOI: 10.30566/ijo-bs/2018

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ENHANCING THE PERFORMANCE OF JORDANIAN PRIVATE HOSPITALS THROUGH MARKETING COMMUNICATION STRATEGY
Iyad A. A. Al Nsour

Abstract: 
Resolving the determinants of marketing communication strategy in the Jordanian private hospitals and determining the impact of these determinants on the performance. This descriptive method is in this research. The questionnaire is tool of collecting the data from research population. The full survey method for all hospitals in Amman city is used. There is a variation in the effect of MC determinants on the performance. The organizational structure affects the four sub-variables: sales volume , positioning, entering new markets, and profit margins. The financial resources affect profits margins, while communicative tools affect entering the new markets only. The research sample consists of all types of private hospitals in Amman city , and the public and university hospitals are excluded. Private hospitals use public relations activities such as sponsorship programs and social occasions. These tools have not been effective in spreading the medical services and access to new markets and such hospitals don’t use the Internet and it is appliances.
FULL TEXT PDF 1-12 ] DOI: 10.30566/ijo-bs/2018.2104

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