أثر التسويق الرقمي على تفضيلات العملاء في سوق الذهب السعودي

Agnihotri, A., Bhattacharya, S., Yannopoulou, N., & Thrassou, A. (2022). Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions. International Marketing Review, ahead-of-print (ahead-of-print). https://doi.org/10.1108/IMR-09-2021-0287

Anantharaman, R., Prashar, S., & Tata, S. V. (2022). Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty. Benchmarking: An International Journal, ahead-of-print (ahead-of-print). https://doi.org/10.1108/BIJ-06-2021-0365

Bag, S., Srivastava, G., Bashir, M. M. A., Kumari, S., Giannakis, M., & Chowdhury, A. H. (2022). Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion. Benchmarking: An International Journal, 29(7), 2074-2098. https://doi.org/10.1108/BIJ-07-2021-0415

Beccanulli, A., Biraghi, S., & Gambetti, R. C. (2022). Integrated Stakeholders' Communication Management in B2C Context. In P. Foroudi, B. Nguyen, & T. C. Melewar (Eds.), The Emerald Handbook of Multi-Stakeholder Communication (pp. 69-88). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-897-520221008

Cheng, Y., & Jiang, H. (2022). Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts. Journal of Product & Brand Management, 31(2), 252-264. https://doi.org/10.1108/JPBM-05-2020-2907

Fashami, R. Z., Haghighinasab, M., Seyyedamiri, N., & Ahadi, P. (2022). From Digital Content Marketing Toward Brand Engagement. In P. Foroudi, B. Nguyen, & T. C. Melewar (Eds.), The Emerald Handbook of Multi-Stakeholder Communication (pp. 281-305). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-897-520221023-

Florido-Benítez, L. (2022). International mobile marketing: a satisfactory concept for companies and users in times of pandemic. Benchmarking: An International Journal. https://doi.org/10.1108/978-1-80071-897-520221022-

Gao, Y., & Liu, H. (2022). Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective. Journal of Research in Interactive Marketing, ahead-of-print (ahead-of-print). https://doi.org/10.1108/JRIM-01-2022-0023

Garner, B. (2022). Using digital communications to manage the farmers’ market brand image. Journal of Research in Marketing and Entrepreneurship, 24(2), 420-439. https://doi.org/10.1108/JRME-05-2020-0051

Gigante, G., & Zago, A. (2022). DARQ technologies in the financial sector: artificial intelligence applications in personalized banking. Qualitative Research in Financial Markets, ahead-of-print (ahead-of-print). https://doi.org/10.1108/QRFM-02-2021-0025

Huda, M. (2022). Digital marketplace for tourism resilience in the pandemic age: voices from budget hotel customers. International Journal of Organizational Analysis, ahead-of-print (ahead-of-print). https://doi.org/10.1108/IJOA-10-2021-2987

Lasrado, F., Thaichon, P., & Nyadzayo, M. W. (2022). Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions. Journal of Business & Industrial Marketing, ahead-of-print (ahead-of-print). https://doi.org/10.1108/JBIM-05-2021-0267

Mehmood, K., Verleye, K., De Keyser, A., & Larivière, B. (2022). Piloting personalization research through data-rich environments: a literature review and future research agenda. Journal of Service Management, ahead-of-print (ahead-of-print). https://doi.org/10.1108/JOSM-10-2021-0405

Nigam, A., Behl, A., Pereira, V., & Sangal, S. (2022). Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. Industrial Management & Data Systems, ahead-of-print (ahead-of-print). https://doi.org/10.1108/IMDS-12-2021-0799

Thakur, R., AlSaleh, D., & Hale, D. (2022). Digital disruption: a managers’ eye view. Journal of Business & Industrial Marketing, ahead-of-print (ahead-of-print). https://doi.org/10.1108/JBIM-05-2021-0273

Wilson, R. D., & Stephens, A. M. (2022). The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption. Journal of Business & Industrial Marketing, ahead-of-print (ahead-of-print). https://doi.org/10.1108/JBIM-12-2021-0598