The Influence of Attitude and Subjective Norm on Intention to Invest in Islamic Bonds [Bonds (Sukuk)]: A Study of Libyan Investors

International Journal of Business Society, Vol. 4, Issue 3
Abdullah Mohammed AwnDr. S. M. Ferdous Azam
AttitudeSubjective NormIntentionLibya
PDFRegular IssueDOI: 10.30566/ijo-bs/2020.14
4Volume
3Issue

Abstract

Employing Theory of Reasoned Action (TRA), this paper is aimed to investigate factors influencing the intention of invest in Bonds (Sukuk) among the Libyan investors. Questionnaires, which include 39 items were distributed and collected from 291 respondents as a representatives of Bank’s customers in Tripoli, Sabha and Benghazi. The data collected were analyzed using PLS SEM. The results obtained showed that, the attitude and subjective norm have a significant positive relationship with intention to invest in Bonds (Sukuk). Practically, the study has a lots of policy implications for Libyan Banks in terms of developing strategies, financing and marketing of Islamic banking products and can assist Libyan Banks integrate investment issues into strategic planning. The result of the study may equally be useful in countries with similar banking cultures like Libya. Socially the result will be useful to Libyan investors by assisting them to explore the advantage of the Bonds (Sukuk) as one of the most less risky and highly profitable Islamic financial product.

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Article Information

Article Details
Volume & IssueVol. 4, Iss. 3
Publication DateApr 10, 2020
Authors
Abdullah Mohammed Awn
Dr. S. M. Ferdous Azam
DOI
10.30566/ijo-bs/2020.14
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The Influence of Attitude and Subjective Norm on Intention to Invest in Islamic Bonds [Bonds (Sukuk)]: A Study of Libyan Investors | International Journal of Business Society