RENEWABLE ENERGY BEHAVIOR MODELING BASED ON POTENTIAL USERS

International Journal of Business Society, Vol. 2, Issue 6
Alzaroog Saleh Abdulali Emhmed
AdoptionBehaviorRenewable energyModeling
PDFRegular IssueDOI: 10.30566/ijo-bs/2018
2Volume
6Issue

Abstract

This paper analyzes the knowledge that consumers have about the different types of renewable energies. To model consumer behavior towards renewable energies, research-based on reasoned action theory positively relates prior experience about renewable energies with attitude. Taking pro-environmental behavior as a starting point and exogenous variable, the existence of a strong relationship between this variable and knowledge about renewable energies is demonstrated. On the other hand, between this concern for the environment, attitude, and intention, a less intense relationship is shown since renewable energies’ installation represents an effort that slows down the consumer.

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Article Information

Article Details
Volume & IssueVol. 2, Iss. 6
Publication DateDec 19, 2018
Authors
Alzaroog Saleh Abdulali Emhmed
DOI
10.30566/ijo-bs/2018
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RENEWABLE ENERGY BEHAVIOR MODELING BASED ON POTENTIAL USERS | International Journal of Business Society