July 2020

 
July 2020

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QUALITY OF SECONDARY EDUCATION: A COMPARATIVE STUDY BETWEEN SCHOOLS AND MADRASAHS IN BANGLADESH

Md. Tohidul Islam

Abstract: The aim of this study assesses the Quality of Secondary Education and identifies the performance of students studying at both school and Madrasah. This research is quantitative as well as qualitative approaches where is used both primary and secondary data. In this study, the researcher has used a questionnaire survey and interview methods to collect data from the field. The respondent of this study consists of students, assistant teachers, and academician from different public universities of Bangladesh. Using a random sampling procedure, data have been collected from the separate area and analyzed by ANOVA and regression test with the help of SPSS software. In this research, there is a strong relationship among the factors of learning achievement based on curriculum, training of teacher, school infrastructure, evaluation procedure of students, and Quality of Education at the secondary level. Curriculum-based knowledge of both institutions is inferior in the context of quality education. However, school students are advance than the students of the madrasah. Moreover, the trained teachers and infrastructure of schools are better than that of the madrasah sectors. Evaluation systems of both streams are defected. The findings of this research are integrated effort to recover quality of secondary education. It prescribes to the government for trained teachers, appropriate evaluation systems to ensure the quality of the secondary school.
[ FULL TEXT PDF 1-13 ] DOI: 10.30566/ijo-bs/2020.27


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THE CONCEPTUAL FRAMEWORK OF WORKERS’ JOB SATISFACTION AND COMMITMENT IN LIBYAN UNIVERSITIES IN THE LIGHT OF THE ISLAMIC VALUES

Sami Ali Mohamed Akrom; Asmuliadi Lubis, Mohd Rizal Bin Muwazir

Abstract: This paper aims at constructing a conceptual framework that explains the influence of commitment on job satisfaction based on Islamic values. Previous related explanatory theories on job satisfaction were tackled. Those theories relate job satisfaction with the internal milieu of work depending on what an employee gets now and later. However, assumptions of these theories neglect several external factors inherent to the lives of officers. A part of these factors is the Islamic values which are considered to be an essential factor in interpreting contentment and relating it to the teachings of Islamic Shari’ah law which is the leading guide of contentment beside internal factors. The study proposed, based on an intensive discussion of the previous theories and the conception of Islamic values and the bases on which it lies to establish a conceptual framework in the light of the factor of Islamic values and how it affects job commitment.
[ FULL TEXT PDF 1-6] DOI: 10.30566/ijo-bs/2020.26

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THE INFLUENCE OF INTERNAL MARKETING ACTIVITIES ON EMPLOYEES’ COMMITMENT TO WORK IN PUBLIC UNIVERSITY SECTOR: A QUALITATIVE EVALUATION OF EMPLOYEES’ OPINIONS
Andy Fred Wali; Emmanuel A. Amangala, Emmanuel Nwokah

Abstract: 
Purpose: This study aims to understand the perception of employees of internal marketing practices in a public university. Design/Method/Approach: The interpretive paradigm and specifically the constructive social face to face and e-mail interview strategies was chosen to understand the diverse perception and shared experiences of employees about this internal marketing practices and how it influences their commitment to work. Our population are teaching, and non-teaching staff in the case University and our unit of discussants was a non-teaching staff of senior cadre and teaching staff between the ranks of assistant lecturers and senior lecturers. Findings: Findings show that internal marketing practices were perceived differently in the case University and four key themes: religious affiliation, staff placement, ethnicity nepotism and internal politics shows influences on IM practices within this case. Research Limitations: This study adopted a single research design in an only higher institution and provided opportunities for future studies to adapt mixed methods with larger samples from multi-institutional perspectives. Practical Implication: This study makes two key contributions in theory and practice. First, it validates Psychological Contract Theory (PCT) as this study reveals that PCT supports fair distribution of reward and responsibilities amongst employees. Second, in practice, because the emerging themes of research provide a strong basis for effective implementation of IM practices and positive management of commitment of employees to work.
FULL TEXT PDF 1-10 ] DOI: 10.30566/ijo-bs/2020.24

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SME PRODUCT PACKAGING: HOW TO ATTRACT CONSUMERS?
Arif Faisal Asri; Chemah Tamby Chik, Mohamad Helmi Mohd Rais, Nursyafikah Othman

Abstract: 
Purpose: The two elements that are discussed in this research include visual elements (packaging color, packaging design and packaging material) and information elements which includes packaging font style and printed information. The importance of these elements that influence consumer purchase intentions is investigated. The research objectives are to determine the relationship between visual packaging elements and information elements which influence consumer purchase intentions. Design/ Method/ Approach: Quantitative methodology was used in this research, and data were collected through questionnaire surveys. Three hundred eighty-one (381) respondents participated in the study. Data were collected randomly from customers of two supermarkets in Selangor. Findings: The data collected were analysed using SPSS (ver.22), and the results concluded that the most influential elements on food packaging are the font style and the packaging materials. Research limitations: The study looked into the packaging of the SME food products in Selangor. Different states may have different local products sold at their supermarkets, thus may affect the outcome of other states in the country. Practical implications: Food businesses need to be careful about the style of font and materials used on their food packaging. Using the right and appealing packaging would attract potential consumers and probably engaged them for repurchase intentions.
[ FULL TEXT PDF 1-8 ] DOI: 10.30566/ijo-bs/2020.23

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PURCHASE INTENTION ANTECEDENT OF INDONESIAN CONSUMER ON BRANDED BEAUTY PRODUCTS FROM KOREA

Utari Septiani Ridian; Dr. Anas Hidayat

Abstract: This research aims to identify the influence of brand equity on brand preference and consumer purchase intention of branded beauty products from Korea. The population was the people in Indonesia. The samples were 250 respondents who were considered to represent the population examined with the non-probability sampling method using convenience sampling techniques. Data were processed by analysing structural equation samples using the AMOS program. Data variables used in this research consisted of brand attitude, brand image, brand equity, brand preference, and purchase intention. This research is interesting because the researcher saw that branded beauty products from Korea have succeeded in selling their products and creating a good brand in the minds of consumers. Therefore, this research focused on measuring the influence of brand attitude and brand equity, brand image and brand equity as well as the influence of brand equity on brand preferences and consumer purchase intentions of branded beauty products from Korea in Indonesia.
[ FULL TEXT PDF 1-10] DOI: 10.30566/ijo-bs/2020.22

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