RATIONALE FOR THE ADOPTION OF E-WALLET TOWARDS THE CASHLESS SOCIETY DURING COVID 19
Dr. Maryam Jameelah Hashim; Dr. Mohd Rahim Khamis, Dr. Nur afizah Muhamad arifin,Dr. Idris Osman
Abstract: Purpose: The purpose of this study is to investigate the reasons for e-wallet adoption in Malaysia. Design/ Method/ Approach: The data were collected using a structured questionnaire distributed to 305 participants and analysed using the Partial least square structural equation model (PLS-SEM). The convenience sampling method used for the study sample included e-wallet users in Klang Valley, Malaysia. Findings: This study found that convenience, security, and speed positively influence e-wallet adoption in Malaysia. Furthermore, social influence is indirectly associated with e-wallet usage regarding convenience, security, and speed. According to this study, convenience and security will affect e-wallet adoption, and social influence will intervene between security and e-wallet adoption. Practical implication: The implication of this study will be on the facility providers and entrepreneurs who could benefit from the guidelines suggested by this research, as they may be able to improve their services in more efficient ways. Moreover, businesses that already exist can focus on elements that will enhance e-wallet services. Entrepreneurs planning to start a business can forecast what customers want in an e-wallet. Research limitation: The primary drawback of this research is that it is limited to the Klang Valley, raising the possibility that the results are not generalizable to other states in Malaysia. To make the hypothesis more widely applicable, more data from Malaysia’s other 13 states are required.
[ FULL TEXT PDF 1-11 ] DOI: 10.30566/ijo-bs/2021.11.69
LUXURY VALUE PERCEPTION AND PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER ARROGANCE
Dr. Hasan AKSOY; Dr. Emel CELEP
Abstract: Purpose: Whereas previous researchers have focused on the influences of consumer arrogance on life satisfaction, social status, and brand perceptions, the literature on the effects of consumer arrogance on the perception of luxury value and desire for luxury brand purchase is limited. This research synthesizes the prior study’s findings by introducing a structure delineating the influences of consumer arrogance on luxury good purchase intention and determining literature gaps in this area. Design/methodology/approach: After a systematic review of the literature, six hypotheses were derived. Following this, Structural Equation Modeling (SEM) analysis was applied to determine the proposed models’ convenient fit, based on 426 Turkish Luxury goods consumers data collected using the mall intercept approach. Findings: Findings revealed that consumers’ arrogancy was significantly correlated with luxury product purchasing intention. Further, the findings empirically support the positive mediating effect of consumer arrogance on the relationship between hedonic and symbolic value perceptions and purchase intention. Counterintuitively, results confirm that consumer arrogance has no mediating effect on the relationship between functional value perceptions and purchase intention of luxury products. Practical implications: This paper notifies practitioners on how to create proper marketing strategies that consider the consumer arrogance about luxury products. It’s advised to managers to offer luxury goods that attract attention and make others who are important to consumers compliment them.
[ FULL TEXT PDF 1-10 ] DOI: 10.30566/ijo-bs/2021.11.68
THE MEDIATING ROLE OF WOMEN ENTREPRENEURIAL INTENTION ON THE RELATIONSHIP BETWEEN WOMEN ENTREPRENEURIAL ATTITUDE AND SOCIAL INNOVATION
Mohammed Ahmed Bashir Biraima; Abdelsalam Adam Hamid*, El Sheikh Mohammed El khidir
Abstract: Purpose: This study investigates the mediating role of entrepreneurial intention on the relationship between entrepreneurial attitude and social innovation. Although the significance of women entrepreneurial attitude and behaviour still lacks in this area, this study adopted the theory of planned behaviour to investigate these phenomena. Methodology: the descriptive methodology has been applied. The survey was the data collection tool from a non-probability sample of Sudanese entrepreneurial women in Khartoum state with a sample size of 310 respondents (entrepreneurial women). This study used intentional sampling methods. The data collected from the respondent was prepared and analysed by SPSS software AMOS. Findings: the results of the study showed that entrepreneurial attitude has a significant positive effect on entrepreneurial intention. Entrepreneurial intention is partially mediate the relationship between entrepreneurial attitude and social innovation. Implications for theory and practice: the findings of this study indicate and confirm the role of entrepreneurial attitude on entrepreneurial intention and social innovation according to TPB. From a practice point of view, the study tested how Sudanese women’s attitudes can develop Entrepreneurial intention. Originality and value: the main contribution of the study is the framework and the context of the study third world perspective.
[ FULL TEXT PDF 1-8 ] DOI: 10.30566/ijo-bs/2021.11.67
BLOCKCHAIN TECHNOLOGY AND REGRESSION METHODS: A CASE OF CONCEPTUAL FRAMEWORK
Asrat Araya Silassie; Dr. Jauhari Dahalan, Dr. Barudin Muhammad
Abstract: Purpose: The purpose of this paper is to review blockchain technology and to demonstrate how this technology is related to the real estate market using multiple regression methodology. Design/ Method/ Approach: Approach: Our approach to this work is first, review the blockchain technology, which includes its history, second review the limited work of Blockchain in the real estate market, its benefits and drawbacks. Findings: Since this paper is a conceptual approach toward applying blockchain technology in the real estate market, estimation of model parameters, including beta cap and a formula for estimating regression coefficients for multiple linear regression, has been done. Research limitations: The application of blockchain technology in the real estate market is minimal. Therefore, our paper has research limitations because much work is needed in this area of study. Practical implications: This reviewed work of ours will have practical implications on the real estate market regarding blockchain technology since works related to applying this technology in the real estate market are limited.
[ FULL TEXT PDF 1-14 ] DOI: 10.30566/ijo-bs/2021.11.66