Md. Shajjad Hossain
The purpose of the paper is to study the factors influencing environmentally sustainable behavior of the household consumers in Bangladesh. Quantitative method has been used in the paper to attain research objectives and structured questionnaire survey was conducted using convenience sampling method for data collection. IBM SPSS was used for descriptive statistics and exploratory factor analysis. The factor named as ‘Environmental Responsibility’ explains maximum variation that covers the variables i.e., avoiding environmentally harmful product, avoiding products causing pollution, buying products in reusable container, avoiding products of environmentally irresponsible company, using energy efficient household appliances, and switching towards products for ecological reason, has the highest impact on ensuring environmentally sustainable household consumer behavior. In terms of ranking, the ‘Resource Saving’ factor was ranked first where people prefer to avoid any kind of waste of natural gas and water during household chores. The results witnessed that the respondents realize environmental responsibilities but yet can’t afford to be eco-friendly in full. The results are based on a comparatively small sample size selected from a limited geographic area within two major & biggest metropolitan cities such as Capital City and Commercial Capital City only, which could be expanded throughout the country. The research findings would be useful for professionals involved in environment marketing to promote environmentally sustainable household consumption as a key citizen responsibility through appropriate education, adequate learning along with shaping cultural traits. This research provides valuable insights into sustainable household consumption in Bangladesh by investigating the factors that influence consumers’ environmentally conscious behavior.
[ FULL TEXT PDF 1-11] DOI: 10.30566/ijo-bs/2018.286
