From its inception, social work has been a human rights profession, with its fundamental tenet being the intrinsic value of every human being and one of its primary goals being the advertising of equal and fair social structures.

Although an amazing amount of literature has evolved concentrating on the important tasks involved in brand management for bigger organisations with well-established brands and considerable marketing expenditures, no study has been undertaken to analyse branding inside small to medium-sized firms.

The importance of information to managing business processes has grown throughout time. Information management is now a “prerequisite” for process management in today’s competitive industry.