Jasem Mohammed Alshemeili; Prof. Su’aidi Bin Dato’ Safei
Abstract:
The global financial market witnesses a tremendous progress of Financial Technology (Fintech). The companies working in this field have made a significant growth in recent years because of technological innovation and the advent of innovated marketing tools. The Fintech companies in UAE were not an exemption from the recent progress in this industry. However, there are limited number of studies that look into the innovativeness of FinTech companies in the UAE. Therefore, the relationship between marketing and technological innovation and the performance of Fintech companies were examined. This study used quantitative methods to test the hypotheses and surveying Fintech companies. Purposive sampling technique was in used in data collection procedure. The study sample includes 277 respondents who represent the IT staff working in Fintech firms. The findings show that marketing innovation, and technological innovation contribute to the growth and profitability of Fintech companies.
[ FULL TEXT PDF 1-9] DOI: 10.30566/ijo-bs/2024.09.135
