Alzaroog Saleh Abdulali Emhmed
This paper analyzes the knowledge that consumers have about the different types of renewable energies. To model consumer behavior towards renewable energies, research-based on reasoned action theory positively relates prior experience about renewable energies with attitude. Taking pro-environmental behavior as a starting point and exogenous variable, the existence of a strong relationship between this variable and knowledge about renewable energies is demonstrated. On the other hand, between this concern for the environment, attitude, and intention, a less intense relationship is shown since renewable energies’ installation represents an effort that slows down the consumer.
[ FULL TEXT PDF 1-7] DOI: 10.30566/ijo-bs/2018