The Mediating Role of Women Entrepreneurial Intention on the Relationship Between Women Entrepreneurial Attitude and Social Innovation

Mohammed Ahmed Bashir Biraima; Dr. Abdelsalam Adam Hamid*, El Sheikh Mohammed El khidir


Purpose: This study investigates the mediating role of entrepreneurial intention on the relationship between entrepreneurial attitude and social innovation. Although the significance of women entrepreneurial attitude and behaviour still lacks in this area, this study adopted the theory of planned behaviour to investigate these phenomena. Methodology: the descriptive methodology has been applied. The survey was the data collection tool from a non-probability sample of Sudanese entrepreneurial women in Khartoum state with a sample size of 310 respondents (entrepreneurial women). This study used intentional sampling methods. The data collected from the respondent was prepared and analysed by SPSS software AMOS. Findings: the results of the study showed that entrepreneurial attitude has a significant positive effect on entrepreneurial intention. Entrepreneurial intention is partially mediate the relationship between entrepreneurial attitude and social innovation. Implications for theory and practice: the findings of this study indicate and confirm the role of entrepreneurial attitude on entrepreneurial intention and social innovation according to TPB. From a practice point of view, the study tested how Sudanese women’s attitudes can develop Entrepreneurial intention. Originality and value: the main contribution of the study is the framework and the context of the study third world perspective.

FULL TEXT PDF 1-8 ] DOI: 10.30566/ijo-bs/2021.11.67

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