The Role of Social Network Usage in Public University Student’s Performance in Abu Dhabi

Ahmed Saeed Awadh Ali Alrashdi A, Dr. Nurul Zarirah Binti Nizam


Purpose: The goal of this study is to identify factors that affect social network usage and its consequences on student performance, besides the moderation role of service quality, among students of higher education institutions in the UAE.
Theoretical framework: Based on previous study, the role of social network usage to the public university student performance in Abu Dhabi.
Design/methodology/approach: The questionnaire survey method was used to collect primary data based on a cross-sectional time horizon from students at Zayed University and Emirate University who have used or are using social networks. Four hundred and seven valid responses were included in this study. Smart PLS software was used to perform structural equation modeling (SEM) to determine the importance levels of associations and interactions between the factors tested.
Findings: The findings of the path analysis demonstrate that performance expectancy and effort expectancy have a significant and positive role on student performance. Meanwhile, two characteristics of social network usage that relate to social influence and facility conditions were found to have no significant role on student performance. Besides, service quality significantly moderates the relationship between two characteristics of social network usage: performance expectancy and effort expectancy, and student performance.

FULL TEXT PDF 1-13] DOI: 10.30566/ijo-bs/2023.12.118

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