Abdullah Mohammed Awn; Dr. S. M. Ferdous Azam
Abstract: Employing Theory of Reasoned Action (TRA), this paper is aimed to investigate factors influencing the intention of invest in Bonds (Sukuk) among the Libyan investors. Questionnaires, which include 39 items were distributed and collected from 291 respondents as a representatives of Bank’s customers in Tripoli, Sabha and Benghazi. The data collected were analyzed using PLS SEM. The results obtained showed that, the attitude and subjective norm have a significant positive relationship with intention to invest in Bonds (Sukuk). Practically, the study has a lots of policy implications for Libyan Banks in terms of developing strategies, financing and marketing of Islamic banking products and can assist Libyan Banks integrate investment issues into strategic planning. The result of the study may equally be useful in countries with similar banking cultures like Libya. Socially the result will be useful to Libyan investors by assisting them to explore the advantage of the Bonds (Sukuk) as one of the most less risky and highly profitable Islamic financial product.
[ FULL TEXT PDF 1-7 ] DOI: 10.30566/ijo-bs/2020.14